My first good ad comes from Covergirl.com. Any and all of the adds on the site are appealing. The text is appropriate for the material. The model (Drew Barrymore) is appealing to the public. Their lines are fun, such as "it's all eyes on you when you go full blast" and "lip magic" they seem to be appealing to both young and older!
The second add comes from Applebees.com. When you first enter the site it's like a present is being unwrapped, and once unwrapped the site appears and then the question "What's better than giving?" pops across the screen. Then in bigger lettering "More Giving" pops up. The main point of the ad is to sell gift cards for christmas. I like the use of the bigger lettering for "More Giving". It gives it more of an emphasis and drew me in. I also like the use of the unwrapping of a present as soon as you enter the site. Your eyes are automatically fixed on whatever is going on and the time of year it is now makes it very appropriate.
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