Thursday, December 3, 2009

Bad Ads

http://industry.bnet.com/advertising/10004355/a-second-ralph-lauren-photoshop-mess-emerges/
The first bad Ad comes from the site listed above. The story attatched to the add explains it all too well! Apparently the Ralph Lauren company is having some trouble with their advertisements and the people who do the finsihing touches. No woman will ever look like the women in the two photoshopped ads the company has put out that has gained an ill reputation. It's unrealistic. A good advertisement would appeal to women rather than offend them.
Obviously the ad could have used the models actual body to improve it. A models body is already hard enough to obtain but it's feasible and socially accepted to the point that such an ad wouldn't be all over the news as a negative image.

http://www.photoshopdisasters.blogspot.com/
The second add is posted on this site. It's the tire ad for Axelrod Tire and Service.
This ad isn't offensive like the other ad but it's hard to take it serious b/c the photo of the tire still says stock photo on it. If they don't pay close attention to their advertisements then who knows what amount of attention they would pay to my tires or service!! Obviously the way to improve this ad would be to pay closer attention to the final copy!

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