Monday, December 7, 2009

Presentation

The topic for my Power Point Presentation is Spiritual Healing. I will discuss how spiritual healing has maintained it's place in the modern world.
I will begin my presenatation by highlighting basic spiritual healing facts; how it's defined in the medical sense, what type of healers exist, and etc. The basic facts will supply the audience with a basic knowledge of how my major defines spiritual healing and help to alleviate any misconceptions audience memebers may have. I will then move into explaing how it compares to modern scientific medicine. I have found three reliable sources from medical journals which discuss spiritual healing in an non-biased manner. I will rely on these sources for the bulk of my information. Using non-biased sources will help me avoid turning the presentation into an argument for or against spiritual healing. I don't have my introduction or conclusion figured out yet.

Thursday, December 3, 2009

Good Ads

My first good ad comes from Covergirl.com. Any and all of the adds on the site are appealing. The text is appropriate for the material. The model (Drew Barrymore) is appealing to the public. Their lines are fun, such as "it's all eyes on you when you go full blast" and "lip magic" they seem to be appealing to both young and older!

The second add comes from Applebees.com. When you first enter the site it's like a present is being unwrapped, and once unwrapped the site appears and then the question "What's better than giving?" pops across the screen. Then in bigger lettering "More Giving" pops up. The main point of the ad is to sell gift cards for christmas. I like the use of the bigger lettering for "More Giving". It gives it more of an emphasis and drew me in. I also like the use of the unwrapping of a present as soon as you enter the site. Your eyes are automatically fixed on whatever is going on and the time of year it is now makes it very appropriate.

Bad Ads

http://industry.bnet.com/advertising/10004355/a-second-ralph-lauren-photoshop-mess-emerges/
The first bad Ad comes from the site listed above. The story attatched to the add explains it all too well! Apparently the Ralph Lauren company is having some trouble with their advertisements and the people who do the finsihing touches. No woman will ever look like the women in the two photoshopped ads the company has put out that has gained an ill reputation. It's unrealistic. A good advertisement would appeal to women rather than offend them.
Obviously the ad could have used the models actual body to improve it. A models body is already hard enough to obtain but it's feasible and socially accepted to the point that such an ad wouldn't be all over the news as a negative image.

http://www.photoshopdisasters.blogspot.com/
The second add is posted on this site. It's the tire ad for Axelrod Tire and Service.
This ad isn't offensive like the other ad but it's hard to take it serious b/c the photo of the tire still says stock photo on it. If they don't pay close attention to their advertisements then who knows what amount of attention they would pay to my tires or service!! Obviously the way to improve this ad would be to pay closer attention to the final copy!

Language/Victim

I know I have made a few blunders with language in my life. However, I can't remember those blunders in detail. So instead I will recall a slight blunder of language which offended me a bit recently. I work for Jenny Craig. I, myself, have a slender frame. Normally being told you don't need to diet is a compliment but just recently I had a client tell me I wouldn't know what needing to diet felt like. That client was making an assumption based on my current situation. We both kind of laughed off the remark but it still strikes me as a bit offensive. That client doesn't know my past well enough to assume such things.
The guy who played Cramer on Seinfield comes to mind when I think of celebrities who have made language blunders. His rant on a heckler is notorious as being one of the most slanderous rants recently. His use of racial slander was horrible and uncalled for.